Mon Agence Creative
Client interview with Arnaud D., Founder at Mon Agence Creative
20+ Qualified Commercial Meetings Originated and 4 New Client Engagements Closed in 60 Days
20+
Qualified Meetings
10+
Creative Pilots
4
Engagements Closed
Mon Agence Creative had proven its ability to serve major brands but still relied on referrals, former employers and one-off projects for new business. Pantheon defined a recurring creative offer and built the acquisition programme that generated 20+ qualified meetings, 10+ pilots and four new engagements in 60 days.
Company
Mon Agence Creative is a French creative studio founded by Arnaud de Saint Jean, a former creative director for brands including Palladium and Bata. The studio supports marketing teams across design, advertising, social media, web, email and motion.
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Creative Services
Major-brand experience and strong delivery capability, but new work depended on the founder's previous relationships, referrals and smaller one-off projects.
A focused recurring offer and a managed acquisition programme that generated 20+ qualified meetings, 10+ live pilots and four closed engagements in 60 days.
The Challenge
The agency needed a clear recurring offer and direct access to senior marketing decision-makers outside the founder's network.
Creative services are difficult to differentiate through a list of capabilities. Most target companies already used internal designers, freelancers or agencies, and the relevant buyers had little reason to consider an unfamiliar provider. Mon Agence Creative also needed a commercial model that could progress from an initial conversation to a live brief and then to a recurring engagement.
Key Challenges
- Package a broad range of creative services into a clear recurring offer
- Reach senior marketing, brand and communications leaders
- Establish credibility outside the founder's existing relationships
- Create a practical route from first conversation to recurring work
The Solution
Pantheon defined the offer, built the acquisition programme and introduced a live pilot as the commercial entry point.
Pantheon reviewed the founder's previous work, strongest deliverables and recurring client requests. The team positioned Mon Agence Creative as an extension of the client's marketing department and managed the targeting, engagement, qualification and scheduling required to take that offer to market.
Recurring Creative Offer
Pantheon packaged the studio's capabilities as a dedicated creative team available through a fixed monthly engagement.
Account and Buyer Mapping
Pantheon identified companies with recurring creative demand and the senior marketing, brand and communications leaders responsible for those budgets.
Relevant Proof and Positioning
Pantheon used the founder's work with Palladium and Bata as evidence of enterprise-level delivery, then adapted the commercial angle to each market and buyer context.
Pilot Conversion Path
Prospects could test the studio on a live creative brief before committing to a longer engagement. Pantheon tracked progression from response to meeting, pilot and close.
The Results
The initial 60-day programme generated 20+ qualified meetings, 10+ creative pilots and four new client engagements.
Pantheon booked conversations with senior marketing, brand and communications decision-makers. More than ten prospects progressed to a live creative brief, giving both sides a practical way to assess the quality, speed and fit of the working relationship before a longer commitment.
20+
Qualified Meetings Booked
10+
Creative Pilots Started
4
Engagements Closed
Impact Highlights
- 20+ qualified meetings with senior marketing decision-makers
- 10+ prospects progressed to live creative pilots
- Four new commercial engagements closed during the initial mandate
- €360,000 to €720,000+ in estimated pipeline based on the 20 opportunities
Mon Agence Creative gained a repeatable route from cold prospect to qualified meeting, live pilot and recurring client engagement.
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